trading in a range of goods. Promoting the whole range of goods that are sold in a business. Glossary of Business Terms

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merchandising mer‧chan‧dis‧ing [ˈmɜːtʆəndaɪzɪŋ ǁ ˈmɜːr-] noun [uncountable]
1. toys, clothes, and other products based on a popular film, TV show, etc and sold to make additional profits:

• Even before the movie came out, the markets were flooded with the typical forms of merchandising.

2. COMMERCE MARKETING the way in which goods are arranged and placed in a store:

• The goal is increased revenue through creative merchandising.

ˌcross ˈmerchandising COMMERCE MARKETING
when products that are related to each other are placed next to each other in a supermarket to encourage customers to buy both products
ˌscrambled ˈmerchandising COMMERCE MARKETING
when a shop sells goods that are usually sold by another type of shop, in order to increase profits or attract new customers. For example, a food shop might start to sell some types of clothing

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merchandising UK US /ˈmɜːtʃəndaɪzɪŋ/ noun [U] COMMERCE, MARKETING
(also merchandise) products connected with a popular film, event, famous person, etc., or the selling of these products: »

They hope to raise £12m from the sale of tickets and merchandising.

merchandising income/revenue/sales »

The $250 million figure reportedly includes merchandising income and a share of the film's profits.


Warner Bros owns exclusive merchandising rights to the Harry Potter character.


merchandising activities/deals/opportunities

the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.: »

Sales growth has been hurt by a misguided merchandising strategy.

See also CROSS-MERCHANDISING(Cf. ↑cross-merchandising), SCRAMBLED MERCHANDISING(Cf. ↑scrambled merchandising)

Financial and business terms. 2012.

Look at other dictionaries:

  • Merchandising — Merchandising …   Deutsch Wörterbuch

  • Merchandising — is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail… …   Wikipedia

  • MERCHANDISING — Ce terme anglais, dont la traduction proposée est «marchandisage», désigne l’une des fonctions du marketing: l’étude des techniques permettant d’assurer la vente des produits et des services dans les meilleures conditions. Les questions soulevées …   Encyclopédie Universelle

  • merchandising — /mercendáizing/ s.n. Cercetare a dezvoltării vânzării şi a utilizării mărfurilor şi serviciilor printr o mai bună prezentare şi publicitate în rândul consumatorilor. (< engl. merchandising) Trimis de claudia, 27.08.2005. Sursa: MDN … …   Dicționar Român

  • merchandising — mer chan*dis ing, n. (Commerce) The activities associated with selling products, such as identification of the market[7], advertising at the right time in the right media[7], and creating attractive packaging and displays; also, the study of the… …   The Collaborative International Dictionary of English

  • merchandising — index business (commerce), commerce, commercial, mercantile, trade (commerce) Burton s Legal Thesaurus. William C. Burton …   Law dictionary

  • Merchandising — Merchandising,das:⇨Verkaufsförderung …   Das Wörterbuch der Synonyme

  • merchandising — (Brit.) mer·chan·dis·ing || mÉœrtʃənzɪŋ / mɜːt n. promotion of merchandise sales as an extensive function that includes market research and development of new products (also merchandizing) mer·chan·dise || mÉœrtʃəndaɪz , daɪs /… …   English contemporary dictionary

  • merchandising — |merchãdáizingue| s. m. 1. Conjunto de técnicas de marketing relativas à colocação de um produto no mercado, notadamente em relação à maneira como o produto é exposto relativamente à concorrência. 2. Estratégia de marketing que utiliza produtos… …   Dicionário da Língua Portuguesa

  • merchandising — [mʉr′chəndīz΄iŋ] n. that part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store …   English World dictionary

  • Merchandising — Le merchandising (Le terme anglais merchandising, est le plus utilisé par les professionnels du marketing en France, parfois « francisé » en « marchandisage » ou « marchandising ») s est développé consécutivement à l …   Wikipédia en Français

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